BU libraries streamline access to critical research materials
The prestige of a research library used to rest on the materials it owned-its millions of volumes, its original manuscripts, its rare books. In the digital age, however, researchers judge a library on other criteria, said John Meador, Jr., director of the Binghamton University Libraries. Read more
Binghamton’s Santos looking for ways to shield components in lead-free electronics manufacturing
"If you can't stand the heat, get out of the kitchen," says the old adage. But in a manufacturing process, when temperatures climb higher than certain components can withstand, the solution isn't as simple as decamping for a cooler room. Read more
The power of suggestion: Psychologist explores ways to make hypnosis a more effective therapeutic technique
In the popular imagination, a person who submits to hypnosis falls into a trance. The subject slavishly follows the hypnotist's commands, perhaps to squawk like a chicken, re-enact events from childhood or develop a lasting aversion to cigarettes. When the subject "awakens," he or she forgets everything that happened during the session. Read more
Teasing reason out of the ‘irrational’: BU researcher looks at consumer decision-making
It's no secret that consumers are irrational creatures. Marketing professionals know, for example, that people will drive out of their way to get an advertised 50 percent discount on a $10 calculator, but they won't make the same detour for a 5 percent discount on a $100 jacket. Read more
Tracking antibodies: BU microsensor research could bring cancer detection to the bedside
Handheld computers made possible by tiny electronic circuits have brought mobility to functions once tied to the desktop. Harold Ackler's work takes aim at a similar goal: creating microsensors that can be built into portable systems and take measurements once restricted to the lab. Read more
